Brand creation is about really understanding your business by ascertaining who you are, what you do, how you do it and, most importantly, why you do it.

Creating a brand is about creating an emotional connection between you and your customer. Human beings make decisions using the emotional part of their brain (the amygdalae, that forms part of the limbic system), so if you can’t make an emotional connection with your customer, you are relying on their cerebral cortex making decisions and that is not what it is best at doing.

We can help you create your brand, by extracting what is unique about your business (your DNA). You may provide the same products and services as your competitors, but there will be something about how or why you do what you do, that will be unique to your business. If we can work out what that is and work out how we can best tell that story to your customers, then we will have completed the first stage of creating a successful brand.

You don’t need to be a new business to go through this process. We have taken businesses that have been trading for 10-15 years through it, all with the same reaction – “We should have done this years ago!”.