Advertising analytics can be referred to as the use of analytical data and tools that help businesses and marketers efficiently monitor their omnichannel marketing efforts. 

As these data sets offer actionable insights, marketers can use them to reassure that the campaigns they run are targeted to the right audience and use the right medium to do so.

As previously mentioned, organizations never resort to a single marketing channel as their target audiences will be spread across multiple channels. To be more precise, organizations don’t have a choice other than to run cross-channel campaigns as multi-channel customers tend to spend two to four times more than single-channel customers.

Here are some channels that organizations may use for their multi-channel marketing campaigns:

• Display ads and banners
• Emails
• Website (SEO and content marketing)
• Social media
• TV
• Paid ads (PPC and other campaigns), and many more.